Jurnal Penelitian Sosial Ilmu Komunikasi

Kearifan Lokal Pemanfaatan Mata Air di Desa Waesano, Kecamatan Sanonggoang, Kabupaten Manggarai Barat

2025-12-06T04:18:44+00:00

Curah hujan dan jumlah hari hujan di Kabupaten Manggarai Barat relatif rendah. Curah hujan terendah pada Juni (5 mm) dan tertinggi pada Desember (232 mm) per tahun. Jumlah hari hujan terendah (1 mm) pada Juli dan tertinggi (18 mm) pada Februari. Masyarakat Desa Waesano, Kecamatan Sanonggoang, Kabupaten Manggarai Barat, juga tidak dapat memanfaatkan air Danau Sanonggoang seluas 513 hektare yang melimpah karena kadar belerang yang tinggi. Oleh karena itu, mereka memanfaatkan air dari mata air di Bentang Alam Mbeliling untuk memenuhi berbagai kebutuhan sehari-hari. Di desa itu tidak ada satu pun warga yang memiliki sumur. Masyaraiat setempat memiliki beragam kearifan lokal untuk menjaga mata air yang jumlahnya mencapai 29 dan tersebar di berbagai lokasi. Beberapa kearifan lokal itu antara lain penanaman spesies yang mampu menjaga air seperti bancang, lokom (Syzygium sp.), koweng, dan ruteng (Ficus benjamina). Mereka melarang penanaman beberapa spesies seperti pohon gamal (Gliciridia sepium) dan ampupu (Eucalyptus urophylla) di dekat mata air karena menyebabkan volume dan debit air berkurang. Warga Desa Waesano melakukan nacaripu kepanjangan dari nempung cama riang puar (kata nempung berarti musyawarah, cama berarti bersama-sama, riang bermakna menjaga, dan puar berarti hutan). Secara harfiah istilah nempung cama riang puar itu bermakna musyawarah antara warga Desa Waesano untuk bersama-sama menjaga hutan Sesok yang menyimpang banyak sumber mata air.

Strategi Komunikasi Akun Instagram @ Rahasiagadis dalam Pemberdayaan Perempuan Muda: Analisis Uses and Gratifications dan Model RACE

2025-12-08T06:22:06+00:00

This study aims to analyze the role and communication strategies of the Instagram account @rahasiagadis in empowering young women in Indonesia. The research was conducted using a qualitative approach and descriptive methods. Data collection techniques included documentation of Instagram content, non-participatory observation, in-depth interviews with account managers, and literature review. The theoretical reference used to guide the analysis was the Uses and Gratifications model, supported by the RACE (Research-Action-Communication-Evaluation) communication strategy model. The results show that @rahasiagadis has successfully become a digital space for young women, meeting the information, personal identity, and social integration needs of its audience. The @rahasiagadis Instagram account presents a variety of information for young women, has 3.2 million followers, and enjoys repeated access and active audience interaction in the digital space. The novelty in the information content is the consistency of contemporary women's empowerment discourse, including mental health, toxic relationships, body positivity, and gender equality. The @rahasiagadis account has been constructed as social media for empowering women today through community-oriented, participatory communication , and empathetic communication. The conclusion of the study related with the role of @rahasiagadis account in educating and disseminating current women's issues, including mental health, toxic relationships, body positivity, and gender equality. Education encourages emotional validation and behavioral change in women. The communication strategy is data-driven, empathetic, responsive to audience opinion, and content evaluation. The communication strategy is supported by designing inclusive and non-doctrinal messages in audio-visual texts on Instagram.

Rentenir Sebagai Ancaman UMKM dan Solusi Komunikasi Risiko di Kelurahan Sukarasa

2025-12-03T06:34:42+00:00

The increasing prevalence of loan shark practices among Micro, Small, and Medium Enterprises (MSMEs) in Sukarasa Subdistrict reflects a systemic vulnerability in financial risk management. This study aims to examine MSMEs’ motivations for relying on loan sharks, the socio-economic impacts they experience, and, more explicitly, how ineffective risk communication contributes to harmful financial decision-making. Using a qualitative case study approach, data were collected through in-depth interviews with MSME actors, community leaders, and subdistrict officials. The findings reveal that MSMEs’ dependence on loan sharks is not solely driven by urgent liquidity needs, but also by the absence of clear, accessible, and structured financial risk information. Formal institutions fail to deliver risk messages effectively, while loan sharks utilize persuasive interpersonal communication to create trust and normalize high-risk borrowing. As a result, MSMEs underestimate the dangers of high-interest lending, minimize coercive collection practices, and fall into prolonged debt cycles. This study emphasizes that strengthening financial literacy alone is insufficient; developing a participatory, context-based risk communication model is essential to enable MSMEs to recognize threats, evaluate lending alternatives, and make safer and more sustainable financial choices.

Prabu EchoVerse: Mahadimensi Suara, Mengukir Emosi, Menyatukan Komunitas dalam Kanvas Opera

2025-12-06T04:34:36+00:00

Low public appreciation and accessibility to opera, combined with limited production capacity in local art communities, pose significant challenges to cultural preservation and development. This community service research aims to introduce and develop innovative community-based opera through collaboration with Teater Prabu, in order to enhance art appreciation, empower local talents, and strengthen cultural identity. The method employed is a participatory communication approach (Participatory Communication for Development) implemented through three intensive workshops: opera vocals and stage acting (W1), local fusion music arrangement (W2), and stage design and visual technology (W3). Data were collected using pre-tests and post-tests administered to 25 participants and subsequently analyzed using a Paired Sample T-Test to examine the significance of skill enhancement. The results indicate a statistically significant improvement across all skill aspects: opera vocal technique (Pre: M=28, Post: M=76, t=-15.82, p<0.001), stage acting (Pre: M=32, Post: M=78, t=-14.65, p<0.001), and fusion music arrangement (Pre: M=25, Post: M=72, t=-16.23, p<0.001). This program produced one original, IPR-certified local opera, increased community participation (100%), and achieved high art appreciation (with 88 respondents, or 37.6%, reporting being "very satisfied" with the artistic and audio dimensions). The participatory communication model applied through the "W3 Paradox" concept (Workshops 1, 2, and 3) proved effective in empowering the arts community, democratizing opera, and strengthening societal cultural bonds.

Analisis Penerapan Model AIDA dalam Komunikasi Pemasaran Produk Kayu di UD Rahmat Jati Melalui Facebook

2025-12-08T02:14:09+00:00

Social media has become a primary marketing channel for small and medium enterprises (SMEs). UD Rahmat Jati, a woodcraft business in Ketewel, Bali, utilizes Facebook Marketplace to promote its teakwood products. This study aims to understand how the AIDA model (Attention, Interest, Desire, Action) is applied in the company’s digital marketing communication and how consumers respond to these strategies. The research employs a descriptive qualitative approach with a single case study. Data were collected through in-depth interviews with the business owner, direct observation of digital marketing activities, and content analysis of 20 Facebook Marketplace posts uploaded between January and June 2025. The findings show that the elements of Attention and Interest are relatively strong, reflected in the use of product visuals and basic product information. However, the Desire and Action stages remain weak due to the absence of emotional storytelling, customer testimonials, and clear call-to-action messages in most posts. As a result, online engagement increases but does not translate into significant purchase conversions. The study concludes that partial implementation of the AIDA model improves consumer awareness, yet strengthening the Desire and Action stages is essential for digital communication to effectively drive sales. These findings may serve as a reference for other SMEs seeking to optimize social media-based marketing strategies.