Jurnal Penelitian Sosial Ilmu Komunikasi

Analisis Pengaruh Fear of Marriage terhadap Intensi Penundaan Pernikahan Generasi Z di Kota Semarang

Deanita Bella — 2026-06-27

The development of information technology has made Generation Z in Indonesia a group highly vulnerable to exposure to digital content. In the virtual public space, the rise of the "Marriage is Scary" narrative trend triggers the phenomenon of fear of marriage (gamophobia), characterized by extreme anxiety toward financial responsibilities and emotional risks post-marriage. This condition is closely related to the sharp decline in marriage rates, including in the city of Semarang. This study aims to analyze the influence of fear of marriage on the intention to delay marriage among Generation Z in Semarang City. The research method used is quantitative with a survey approach. The research population focuses on Generation Z aged 20-29 years in the city of Semarang, with a total population of 257,078 individuals and a sample of 100 respondents taken using a purposive sampling technique. Primary data was collected through the technique of distributing questionnaires to respondents who are part of Generation Z in the city of Semarang. Meanwhile, secondary data were obtained using the literature study technique. Data analysis was conducted using simple linear regression analysis with the aid of IBM SPSS software version 25. The results of this study show a significance value of 0.000 (< 0.05) with a regression coefficient (B) of 0.340. The coefficient of determination (R2) value of 0.132 indicates that fear of marriage can explain 13.2% of the variation in the intention to postpone marriage. Thus, the higher the fear of marriage an individual has, the greater their tendency to postpone marriage.

Pemanfaatan Instagram dan TikTok sebagai Media Komunikasi Digital dalam Pembelajaran Bahasa Indonesia Bagi Penutur Asing (BIPA): Sebuah Kajian Pustaka dan Analisis Isi

Renny Soelistiyowati — 2026-06-27

The development of social media opens up new opportunities in language learning, including Indonesian for Foreign Speakers (BIPA). Instagram and TikTok have the potential to become complementary learning media that are multimodal, flexible, and interactive. This study aims to analyze the use of the two platforms in supporting the development of listening, reading, speaking, and writing skills of BIPA learners. The research uses a qualitative approach with literature study methods and content analysis techniques. The data in the form of 15 scientific articles were selected objectively based on the criteria of relevance to technology-based language learning and BIPA, published in the 2021–2025 range, and came from SINTA, Scopus, and other trusted academic journals. Data was collected through Google Scholar, Scopus, and SINTA searches. The analysis was carried out through the stages of data reduction, categorization, synthesis, and drawing conclusions to identify patterns of social media use in BIPA learning. The results show that Instagram is effectively used to present Indonesian vocabulary, grammar, and culture through structured visual content, while TikTok supports the development of productive skills through content creation, short videos, and digital collaboration. Both platforms have been shown to increase learning motivation, learner engagement, and exposure to the use of authentic language. However, its use requires systematic pedagogical planning to be in harmony with learning achievements. This study concludes that Instagram and TikTok have great potential as complementary media for BIPA learning when combined with the right pedagogical strategy.

Pengaruh Unsur-Unsur Komunikasi Pelatihan Terhadap Kinerja Karyawan Pusat Pengembangan Sumber Daya Manusia Badan Narkotika Nasional Lido

Asyam Hilmi Fawwaz — 2026-06-27

The issue regarding training institutions is very important for an organization (government), and an appropriate communication strategy is needed to convey messages effectively. Communication is very important for building cooperation among members of the organization and influencing the process of achieving organizational goals. For training designers, improving the performance of the training that is followed aims to analyze how training can improve employee performance. Successful organizational communication helps the entire organization to establish relationships. To improve organizational performance, there must be a conducive communication environment that allows for good interaction between subordinates and fellow subordinates, as well as between superiors and subordinates. The purpose of this study is to describe the elements of training communication, the performance of employees involved, and to analyze the influence of training communication elements on employee performance. The research method used is a quantitative approach with a descriptive design. Using regression analysis, determination, and data collected from 36 employees who had undergone training through surveys and interviews, the results showed a significant positive influence between training and employee performance, with training contributing 48.1% to performance improvement. In conclusion, effective training communication is crucial for improving employee performance, although other factors must also be considered to achieve optimal results. This study is expected to contribute to the development of training programs within the National Narcotics Agency's Human Resource Development Center.

Komunikasi Pembangunan dalam Mengakomodir Partisipasi Masyarakat terhadap Kebijakan Alih Fungsi Lahan Hijau

Krisnha Putu — 2026-06-29

Abstract

The mounting pressure of urban development has driven an alarming rate of green land conversion across major Indonesian cities, including Denpasar. Underlying this phenomenon is a fundamental problem in spatial policy communication, which tends to operate in a one-directional manner and frequently disregards meaningful community involvement in decision-making processes. This study analyzes development communication practices and community participation in green land conversion policies in Denpasar City. The research employs a qualitative method with a descriptive-interpretive approach, conducted in areas experiencing changes in green space function. Informants consisted of local government officials, community figures, landowners, and affected residents selected through purposive sampling. Data were collected through in-depth interviews, non-participatory observation, and documentation studies, then analyzed using thematic analysis. The findings reveal that green land conversion is driven by economic pressure, weak regulatory implementation, and limited dialogue between the government and the community. Policy communication tends to be one-directional, resulting in minimal public participation that occurs only after decisions have been made. These findings underscore the need to strengthen transparent and participatory development communication in order to sustain green spaces and improve urban spatial governance in Denpasar.

Strategi Komunikasi Sebaya Duta GenRe: Integrasi Homofili dan Nilai Budaya Sunda dalam Pencegahan Stunting

Dwi Rini Sovia Firdaus — 2026-06-29

This study analyzes the communication strategies of Generation Planning Ambassadors (Duta GenRe) in the Zero Growth Stunting program in Bogor City by integrating social psychology perspectives and Sundanese cultural values. Employing a qualitative descriptive approach with in-depth interviews with key informants from DPPKB, GenRe Forum, GenRe Ambassadors, and community members, the study finds strategies encompassing: (1) selection of credible peer communicators based on psychological homophily; (2) target segmentation by psychological vulnerability; (3) message construction integrating Sundanese values of silih asah, silih asih, silih asuh; and (4) media selection adapted to urban Sundanese youth's cognitive preferences. The study proposes a three-layer peer communication model (psychological–cultural–structural) as its theoretical novelty, contributing to the development of culturally sensitive and socially psychology-based health communication models.

Efektivitas TikTok Live Streaming dalam Meningkatkan Keputusan Pembelian Konsumen Produk TUQUH Indonesia

Hafzotillah — 2026-06-30

The competitive advantage of local online shops is determined by the appropriateness of interactive marketing adoption. The Live Selling E-commerce trend integrates entertainment, personal interaction, and instant transactions into one social media platform ecosystem. This study aims to analyze the effectiveness of TikTok Live Streaming in influencing consumer purchasing decisions. The methodology used is quantitative causal-descriptive with a sample of 158 customers selected through purposive sampling technique. Instrument analysis was tested for validity and reliability, followed by classical assumption testing before the data was analyzed using simple linear regression in SPSS 25. There is a significant relationship between TikTok Live Streaming and the Purchase Decision of Tuquh Indonesia products. If the Sig. value is <0.05 then H₀ is rejected and H₁ is accepted. If the Sig. value is >0.05 then H₀ is accepted and H₁ is rejected. Based on the results of the Spearman test, a significance value of 0.000 <0.05 was obtained, so H₀ is rejected and H₁ is accepted. Thus, it can be concluded that there is a significant relationship between TikTok Live Streaming and the Purchase Decision of TUQUH Indonesia products.

Strategi Penyutradaraan Dalam Produk Kampanye Sistem Pengelolaan Pengaduan Pelayanan Publik Nasional Layanan Aspirasi Pengaduan Online Rakyat Inspektorat Jawa Barat

Arsalan Rafi Alviandi — 2026-06-30

This project was motivated by the challenge of public communication in socializing the SP4N LAPOR system at the West Java Inspectorate, which tends to be administrative in nature and therefore less appealing to audiences on digital platforms. This project aims to analyze creative strategies and implement the director’s role in translating persuasive communication concepts into the visual narrative of a Public Service Advertisement (PSA) video. The method used in this project is the Multimedia Development Life Cycle (MDLC), which consists of the stages of concept, design, material collection, production (assembly), testing, and distribution. Data were collected through observation, interviews, active participation, and literature studies. The results of the project indicate that the application of directing techniques integrating visual elements, cinematography, and dramatic rhythm was able to transform administrative messages into content that is more persuasive, engaging, and emotionally connected with the public. The conclusion of this project emphasizes that digital creative strategies play an important role in bridging the information gap between government institutions and the public in order to improve the effectiveness of public communication and institutional accountability.

Kesiapsiagaan Generasi Z sebagai Digital Native dalam Arus Informasi Kebencanaan

Feri Ferdinan Alamsyah — 2026-07-01

Indonesia, as a disaster-prone country, requires effective disaster communication strategies, particularly for Generation Z as digital natives who heavily rely on digital media to access information. This study aims to analyze the use of disaster-related information from media and its implications for information literacy and disaster preparedness among Generation Z. This research employs a quantitative approach using a survey method through an online questionnaire distributed to respondents aged 19–24 years. The sampling technique used is purposive sampling, focusing on individuals who actively use digital media. The collected data were analyzed using descriptive statistics to identify patterns of media usage, levels of trust in information, and the preparedness of respondents in facing disasters. The results indicate that approximately 76% of respondents access disaster information primarily through social media, followed by mass media and official government sources. The level of trust in information is relatively high, 74% of respondents trusting information from credible sources. In addition, 70 percent of respondents perceive spatial-based information, such as risk maps and real-time notifications, as easier to understand compared to textual information. However, practical preparedness remains relatively low, with few respondents having evacuation plans and limited participation in disaster simulation exercises. These findings reveal a gap between access to information and actual preparedness. This study highlights that the effectiveness of disaster communication depends not only on media platforms but also on message delivery strategies that are educational, practical, and action-oriented.

Resiliensi Penggemar sebagai Strategi Komunikasi Krisis: Studi Kasus Fandom Kim Hyun-Joong Indonesia dalam Menghadapi Cancel Culture

Ratih Siti Aminah — 2026-07-03

Cancel culture has evolved into a powerful social phenomenon that significantly threatens the image and career sustainability of figur publiks in the digital era. Kim Hyun-Joong, a South Korean artist, experienced this phenomenon through a prolonged legal controversy with his former girlfriend from 2014 to 2020. Despite the Supreme Court of South Korea ruling him not guilty in 2020, his public image continued to be affected by damaging narratives circulating in digital spaces. This study employs a qualitative case study method to examine how the Indonesian fanbase of Kim Hyun-Joong functions as an integrated crisis communication system in supporting the artist's image recovery process. Data were collected through in-depth interviews with fanbase administrators and active members, supplemented by systematic observation of fanbase accounts on social media platforms including TikTok, Instagram, and Twitter. The findings reveal five interconnected strategic functions performed by the fanbase: information curation, action coordination, opinion building, communication bridging, and digital archiving. These functions form a cohesive, self-sustaining communication ecosystem. Fan resilience, analyzed through Grotberg's framework of I Have, I Am, and I Can, serves as the foundation for consistent, creative, and sustainable digital activities even after the immediate pressure of cancel culture gradually subsided. This research demonstrates that social media is not merely a platform for self-expression but an effective strategic communication tool with real and measurable impact on digital reputation recovery. The study contributes to the expansion of community-based crisis communication theory and participatory culture in the context of the Korean Wave phenomenon.

Bauran Promosi Digital Restoran All You Can Eat Lokal dalam Menarik Minat Beli Pelanggan

Christine Farnanda — 2026-07-07

This study aims to analyze the promotional mix of Gyuniku Indonesia Restaurant (RGI), its obstacles, and the elements that play a role in attracting customer interest. The research employed a descriptive qualitative adopted Kotler and Armstrong’spromotional mix, which includes advertising, sales promotion, direct marketing, personal selling, and public relations. Data were collected through semi-structured interviews with the RGI’s owner as the primary informant and customers as supporting informants, and were further reinforced by source triangulation. Field observations and documentation of promotional media were also used as supplementary data. The findings reveal that sales promotion is the most influential element in increasing customer purchase interest. Programs such as Buy 4 Get 1, Lunch Promo IDR 85,000, and a 10% discount effectively attracted consumer attention. In addition, public relations efforts through direct customer engagement and external partnerships helped strengthen the restaurant’s positive image. The main challenges faced by RGI are limited resources and narrow media reach. In conclusion, RGI’s promotional mix is relevant but needs improvement in media reach and promotional intensity to remain competitive in the AYCE market. These findings are expected to provide practical insights for culinary business practitioners in designing more effective marketing communication strategies.