Strategi Komunikasi Sebaya Duta GenRe: Integrasi Homofili dan Nilai Budaya Sunda dalam Pencegahan Stunting
DOI:
https://doi.org/10.33751/jpsik.v10i1.74Keywords:
communication strategy, Duta GenRe, peer communication, social psychology, Sundanese culture, Zero Growth StuntingAbstract
This study analyzes the communication strategies of Generation Planning Ambassadors (Duta GenRe) in the Zero Growth Stunting program in Bogor City by integrating social psychology perspectives and Sundanese cultural values. Employing a qualitative descriptive approach with in-depth interviews with key informants from DPPKB, GenRe Forum, GenRe Ambassadors, and community members, the study finds strategies encompassing: (1) selection of credible peer communicators based on psychological homophily; (2) target segmentation by psychological vulnerability; (3) message construction integrating Sundanese values of silih asah, silih asih, silih asuh; and (4) media selection adapted to urban Sundanese youth's cognitive preferences. The study proposes a three-layer peer communication model (psychological–cultural–structural) as its theoretical novelty, contributing to the development of culturally sensitive and socially psychology-based health communication models.
References
Ajzen, I. (1991). The Theory Of Planned Behavior. Organizational Behavior And Human Decision Processes, 50(2), 179–211. Https://Doi.Org/10.1016/0749-5978(91)90020-T
Cialdini, R. B. (2007). Influence : The Psychology Of Persuasion / Robert B. Cialdini. In Harpercollins E-Books.
Duryatmo, S., Sarwoprasodjo, S., Suharjito, D., Warga, A., Waesano, D., Sanonggoang, K., Barat, K. M., & Kesepakatan, M. (2025). Komunikasi Ritual Dan Kearifan Lokal: Model Tata Kelola Sumber Daya Air Komunal. Jurnal Penelitian Sosial Ilmu Komunikasi, 9(2), 97–106. Https://Jpsik-Fisib.Unpak.Ac.Id/Index.Php/Jpsik
Effendy, O. U. (2019). Ilmu Komunikasi, Teori Dan Praktek. In Komunikasi Dalam Sebuah Organisasi.
Erikson, E. H. (1968). Identity: Youth And Crisis. W.W. Norton & Company, Inc.
Erwindani, A. (2023). Sinegritas Terbangun Karena Rasa Saling Asah, Asih, Dan Asuh. Blog Guru.
Febria, C., Andriani, L., & Sukmawati, Y. (2024). Pencegahan Stunting Melalui Program Gemarikan Oleh Posyandu Di Nagari Balingka Kabupaten Agam. Jik Jurnal Ilmu Kesehatan, 8(2), 282. Https://Doi.Org/10.33757/Jik.V8i2.1077
Helmyati, S., Atmaka, D. R., Wigati, M., & Wisnusanti, S. U. (2022). Stunting: Permasalahan Dan Penanganannya (Sifa, Ed.). Gadjah Mada University Press.
Kadek, N., Dewi, A. C., & Nugraha, Y. A. (2025). Dekonstruksi Stigma Tradisional: Pembingkaian Pertanian Sebagai Peluang Bisnis Prospektif Dalam Program “Jejak Si Gundul.” Jurnal Penelitian Sosial Ilmu Komunikasi, 9(2), 147–154. Https://Jpsik-Fisib.Unpak.Ac.Id/Index.Php/Jpsik
Karim, H., & Ariatmanto, D. (2024). Methods For Development Mobile Stunting Application: A Systematic Literature Review. Sinkron, 9(1). Https://Doi.Org/10.33395/Sinkron.V9i1.13123
Khumairoh, A. S., Nurliah, Sary, K. A., & Juwita, R. (2024). Strategi Komunikasi Pencegahan Stunting Oleh Puskesmas Palaran. Jurnal Indonesia : Manajemen Informatika Dan Komunikasi (JIMIK), 5(3), 2510–2522. Https://Journal.Stmiki.Ac.Id
Komarulzaman, A., Andoyo, R., Anna, Z., Ghina, A. A., Halim, P. R., Napitupulu, H., Karunia, M. R., & Andriani, A. (2023). Achieving Zero Stunting: A Sustainable Development Goal Interlinkage Approach At District Level. Sustainability, 15(11), 8890. Https://Doi.Org/10.3390/Su15118890
Pusat Data Dan Informasi Kemenkes RI. (2018). Topik Utama Situasi Balita Pendek (Stunting) Di Indonesia. Buletin Jendela Data Dan Informasi Kesehatan, 1.
Rogers, E. M. (2003). Diffusion Of Innovations (5th Ed.), [B] New York: Free Press. In Diffusion Of Innovations (5th Ed.). [B] New York: Free Press.
Tajfel, H., & Turner, J. (2023). An Integrative Theory Of Intergroup Conflict. In Organizational Identity. Https://Doi.Org/10.1093/Oso/9780199269464.003.0005
Valeriani, D., Wibawa, D. P., Safitri, R., & Apriyadi, R. (2022). Menuju Zero Stunting Tahun 2023 Gerakan Pencegahan Dini Stunting Melalui Edukasi Pada Remaja Di Kabupaten Bangka. Jurnal Pustaka Mitra, 2(2), 84–88.
Wijaya, I. S. (2020). Perencanaan Dan Strategi Komunikasi Dalam Kegiatan Pembangunan. Perencanaan Dan Strategi Komunikasi Dalam Kegiatan Pembangunan, XVIII(VOL 17, NO 1 JUNI (2015): LENTERA).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Jurnal Penelitian Sosial Ilmu Komunikasi
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
