Pengaruh Intensitas Sosialisasi Regulator Terhadap Minat Sertifikasi Halal UMKM Kuliner di Bogor Tengah

Abstrak

This study aims to determine the effect of regulatory socialization on the interest of Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector to register for halal certification in Bogor Tengah District. Considering the large Muslim population in Indonesia and the importance of halal certification for consumer trust, this study examines the dissemination of halal information from regulators to business actors. This study uses a quantitative approach based on the Diffusion of Innovation theory by Everett M. Rogers. Data collection was conducted through observation, interviews, and distribution of questionnaires to 110 respondents who are street vendors in major culinary locations such as Jalan Surya Kencana, Alun-alun Bogor City, and Taman Sempur. Data analysis techniques used include classical assumption tests and simple linear regression tests. The results of the study indicate a positive and significant influence between halal certification socialization on the interest of MSMEs to register. The coefficient of determination value of 0.803 indicates that socialization has a strong influence on interest. Field findings indicate that although awareness of the importance of halal labels is relatively high, procedural knowledge (how-to knowledge) regarding how to register and the BPJPH institution is still low. It was concluded that the more intense and high-quality the socialization carried out, the higher the interest of MSMEs in carrying out halal certification.